I know I’ve previously written about Pownce, but after further analysis I don’t think it’s working out to be the utility that its founders envisioned it to be. Pownce is a social networking site for sharing messages, links, files and events. After using it for four weeks now, I believe that Pownce is very unfocused. It combines the features of del.icio.us, digg, facebook and box.net into a very clunky interface. The overall UI is not geared toward the mainstream crowd that would actually add some value to Pownce. Perhaps that’s why they’ve increased file sizes… “it’s not working so let’s make it a pirate site!” I am constantly sharing links, pictures and music with friends of mine but in my social circle I am the only one that’s tech saavy and that would be more inclined to use something like Pownce. My friends use the Internet primarily for Facebook, Email, News (typical college students). I’ve convinced a bunch of my friends to join Pownce but the initial interest died out because Pownce’s user interface doesn’t cater to mainstream users - even when sharing MP3’s. How? It’s just not appealing. Mainstream users do not have the patience to sign up for a application like Pownce that’s psuedo social network / filesharing. We’ve already got Facebook!
Here are a few comments from Digg that echo my theory:
SDCarter: I hate to say it; but I think that’s what Pownce is. I signed up right after it was announced because I was curious and I thought it might be interesting. Since then, I’ve successfully invited four of my friends. None of us actually used Pownce. In fact, until an article about Pownce hit front page the other day, we’d all but completely forgotten about Pownce. It’s a great idea; I just don’t see it going anywhere near mainstream.
Bottomline: Pownce is now just a great tool for music pirates. It will never catch on to the mainstream unless Pownce heavily markets its audio sharing capabilities - but that’ll be riddled with its own legal ramifications that Kevin Rose would not want to deal with. You should have just made a Facebook application, Kev.